About Show Your Connection


If you are looking for a store with a difference, you have come to the right place! All of the profits of our sales go towards helping The Connection at St Martin's who work to support people off the streets of London and in to a place to call home.


 The Connection

Friendly Reception Staff at The Connection


Show Your Connection is run by homelessness charity: The Connection. Who are located right in the heart of London, just off Trafalgar Square. The Connection are in a prime position to help many people every year to move away from, and stay off, the streets. They work with everyone on an individual basis, tackling the underlying cause of rough sleeping as well as offering a whole range of practical support. Find out more


Eco and Ethical

Unique ethical and organic t-shirt

We love our planet and want to see it blossoming for as long as possible. That is why everything you find on our store is made from recycled or sustainable materials and is built to last. We make every effort to be kind to our planet, and ensure that this takes place from creation to your door. Each and every order is packaged in carbon neutral and recyclable mailing bags made from sugar cane. 

We also want to make sure that people through our entire supply chains are taken care of. The Connection at St Martin's and Show Your Connection ensure that everyone who works for them, and all clients they work with, are treated well and taken care of. We ensure that the same applies with all partner brands before we collaborate.

 Sustainable Partners

rCUP, an incredible reusable and sustainable coffee cup

To bring you some of the coolest products around, we partner with amazing brands that we truly believe in. Every brand we work with is hand selected to ensure they align with our values and that they offer really great products. We hope you love our current selection. If there is anyone else that you think we should work with, let us know! We love hearing your ideas and finding out about other cool brands. Click here to drop us a message.


We are constantly creating and exploring new ideas. We are excited for  what the future holds and hope you join us on our journey.